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GrowBlocks / Brand kit v2 / Key art / 2026

BUILD. PLAY.
COLLECT.

A glowing, toy-like home for players, builders and token communities.
One cube that grows: build it, play in it, collect as you go.

GrowBlocks primary colour logo
Logo library ↓Colour system ↓Typography ↓Use it well ↓
The identity

A CUBE
THAT GROWS.

The glossy cube is the O in BLOCKS, and a sprout grows from the G.
Lime on top, cyan on the left, violet on the right. Keep the artwork intact.

Primary GrowBlocks wordmark

Primary wordmark

Cube inside BLOCKS, sprout on the G. Site, game entry and announcements.

GrowBlocks sprout cube

The sprout cube

Favicon, HUD and small spaces. The logo’s own cube with the sprout on top.

GrowBlocks social avatar

Social avatar

400 × 400. The sprout cube, used on X and Telegram. Safe inside a circular crop.

PNG ↓
White GrowBlocks wordmark

White wordmark

When a single-colour mark is needed, on dark photography.

SVG ↓
GrowBlocks on X

REAL WORLDS.
READY TO SHARE.

Two aerial covers and one consistent post system.
Make it yours in the browser editor.

A system for every update.

Same logo, headline zone and footer. A distinct accent for each kind of story.

Create an X post ↗
Made to stand out

COLOUR IS
PART OF THE GAME.

Blue gives the world its foundation.
Lime leads the way. Pink and violet bring the party.

The cube and wordmark use fixed artwork colours: lime #BDFF49, cyan #168BAB and violet #6155D9 with a midnight outline and a soft lime glow. Do not recolour individual faces. Use the supplied logo files.

Typography

BIG PERSONALITY.
CLEAR EVERYWHERE.

Lilita One / Display

BE EARLY.
STAY LATE.

Aa Bb Cc Dd Ee
0123456789

Big, brief headlines and game moments. Regular 400. Let the letterforms do the work. Never retype or rebuild the supplied wordmark.

Download font ↓Licence ↗
Nunito / Player interface

Find your crew.
Build your world.

Aa Bb Cc Dd Ee
0123456789

Body 16 / 1.6, controls 14–16, helper text 12. Use 600–800 for body and navigation, 900–1000 for short actions. Keep prices in aligned tabular digits.

Download font ↓Licence ↗

Studio has a different job. Keep its editor focused with Manrope headings and Inter controls; reserve the expressive display face for the player experience.

Use it well

KEEP THE BLOCK
IN GOOD COMPANY.

Give it room

Keep clear space of at least one quarter of the cube’s width on every side. Minimum lockup width: 180px. Below that, use the cube at 24px or larger.

Respect the shape

Use the supplied artwork. Keep the cube in BLOCKS and the sprout on the G. No stretching, rotating, recolouring faces, retyping the letters or new gradients.

Make it readable

Use the colour lockup on dark blue. Use the white lockup on dark photography with a quiet backdrop. Put dark text on lime, pink and gold buttons.

Show the real world

Use actual GrowBlocks scenes and approved characters. Keep video muted by default with pause and reduced-motion support. Do not imply concept art is playable footage.

Invite people in

Say “Enter the plaza,” “Build your world” and “Meet the community.” Keep actions short, direct and specific. Show personality without obscuring the next step.

Be clear about access

Label planned whitelists, quests and perks. Never invent allocations, returns, player counts or live campaigns. The cube is the platform identity, not a GrowBlocks token.

Enter the plaza ↗Build your world ↗44px minimum touch targets. Visible focus. Labels as well as colour.

READY TO BUILD
SOMETHING TOGETHER?

Logos, social exports, colour tokens, fonts and usage notes.

Download the brand kit ↓